

The African E-Trade Group (AeTrade) is a multi-stakeholder group of African professionals and business people with a vision to develop and implement an e-empowerment program that will enhance intra-and inter-African trade. The group brings together public and private sector partners to develop projects that leverage the power of information and communication technologies (ICTs) for the benefit of Africa’s present and future entrepreneurs.
Our Products
Our motivation and Strategy
The AeTrade Group is motivated by three broad themes:
1. Enabling and supporting the economy through digital infrastructure, standards, regulations, trust, confidence and security;
2. Building on areas of competitive strength to drive productivity and raise digital business capability;
3. Empowering all Africans through enhanced digital skills and inclusion.
The Strategy
The strategy of the AeTrade Group outlines four primary goals on which the government, the private sector and the community can collaborate around
-
Build on competitive strengths and develop new ones by:
a. Driving productivity within existing industries;
b. Taking advantage of the momentum in our economy;
c. Opening up new sources of growth to sustain Africa into the future.
-
Support digital business capability for engaged, innovative, high-growth businesses of all sizes across the African continent;
-
Drive a culture and mindset that supports lifelong learning, a global outlook, and positive responses to change;
-
Support actions on a diverse range of digital economy initiatives across multiple agencies.
A key purpose of the strategy will be to draw together, complement and build on these existing initiatives.