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Appointment of Mrs. Treasure Maphanga as AeTrade Group Chief Operating Officer

“On behalf of the AeTrade Group it is my pleasure to appoint Mrs. Treasure Maphanga to the vacant position of Chief Operating Officer for the African Electronic Trade Group with immediate effect. Mrs. Maphanga brings to this position more than two decades of senior leadership experience in the private and private sectors. She joined the AeTrade Group as an Executive Director in September 2019 and has been responsible for building strategic partnerships with global, continental, regional, and national stakeholders. Mrs. Maphanga is able to engage with the grassroots and the highest leaders across the spectrum in pursuit of corporate targets and goals. She is currently spearheading the establishment of the AeTrade Group regional headquarters in all five AU regions and the continental headquarters in Kigali, Rwanda. She brings vast experience in managing corporate services, multi-cultural teams, and facilitating the execution of sound corporate strategy and good governance.”


Prior to this position, she served as the Director for Trade and Industry at the African Union Commission, where she managed trade, customs, industry, and mining, including the African Continental Free Trade Area process from 2012 to 2019.


In 2006 she was honoured to be awarded as one of the Young Global Leaders by the World Economic Forum. She has managed corporate strategy, transformational initiatives, and substantial multicountry programmes in Africa and at the global level in her capacity as the Chief, Office for Africa at the International Trade Centre from 2008-2011.


Mr. Syoum, CEO, and Chairman of the AeTrade Group said: “We welcome this announcement of Mrs. Maphanga’s appointment as founding COO, we have full confidence that she will succeed in her position and shall continue to support the Board and myself in building a formidable organization based on our mission, vision, values and innovative business model.”


The A-eTrade Group is an African Diaspora-led social entrepreneurship initiative that will enhance intra and inter African trade. The AeTrade Group brings together public and private sector partners to develop projects that leverage the power of information and communication technologies (ICTs) for the benefit of Africa’s present and future entrepreneurs, especially the youth and women. Women’s economic empowerment boosts productivity, increases economic diversification and income equality, and other positive development outcomes.

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